Will Taylor Swift announce ‘Reputation’ (Taylor’s Version) tonight at American Music Awards? Here why fans are sure about it

Taylor Swift’s loyal fanbase, popularly known as Swifties, is abuzz with a fresh theory: that the Grammy-winning pop sensation may be gearing up to announce Reputation (Taylor’s Version) at the American Music Awards (AMAs) on May 26. While Swift has not confirmed her attendance at the event, subtle cues and numerical coincidences have set the fandom on high alert, as per a report by Forbes.

Taylor Swift and the Number 26: A Calculated Hint?

Swift’s fans have identified a curious pattern centering on the number 26, which coincides with the date of the American Music Awards this year. Notably, select merchandise on the official Taylor Swift website is marked down 26%, an unusual and specific discount. Furthermore, the order of menu links on her site—Apparel, Music, Accessories, Sale—spells out “AMAS,” further fuelling speculation.

Adding to the intrigue, Swifties claim the artist has posted 26 photos from the Reputation-era set on the current Eras Tour. They have also highlighted her total Instagram post count of 676, which equals 26 squared, viewing this as yet another deliberate nudge from the famously detail-oriented singer.

American Music Awards: A Proven Platform for Announcements

The AMAs, scheduled to broadcast live on May 26 at 8 p.m. EDT on CBS and Paramount+, will feature performances by Jennifer Lopez, Janet Jackson, and Gwen Stefani, among others. With Kendrick Lamar leading the nominations and Taylor Swift herself earning six nods, anticipation is high. Swift is already the most awarded artist in AMAs history with 40 wins, making the event a fitting stage for a major reveal.

Historically, Swift has used prominent award shows to unveil new projects. She introduced Midnights at the 2022 MTV Video Music Awards and revealed The Tortured Poets Department at the 2024 Grammy Awards. Fans now believe she may follow suit at the AMAs by launching Reputation (Taylor’s Version), as per the Forbes report.

A Glimpse of What’s to Come?

Last week, an unreleased re-recorded version of “Look What You Made Me Do”, a track from Reputation, was briefly featured in a trailer for an upcoming episode of The Handmaid’s Tale. While no official release date accompanied the teaser, it has added credibility to the theory that Swift’s next “Taylor’s Version” album is imminent.

Swift’s Battle for Her Masters

Swift first announced her decision to re-record her early discography in 2019, following the controversial acquisition of her original master recordings by music executive Scooter Braun. Since then, she has released four re-recorded albums, with Reputation and her self-titled debut still pending. Each reissue has topped charts and featured previously unreleased songs, further elevating fan enthusiasm.

The Art of the Easter Egg

Known for her meticulously planned hints, Swift has acknowledged that she has "trained" her fans to search for clues embedded in everything from lyrics and CD booklets to social media activity. While some fan theories have missed the mark, such as the rumour she authored Argylle, many have proven accurate.

As May 26 approaches, all eyes are on the American Music Awards. Whether or not Taylor Swift takes the stage, Swifties remain convinced that the arrival of Reputation (Taylor’s Version) is not just a matter of if, but when.

FAQs

What is the theory about Taylor Swift and the AMAs on May 26?

Fans believe Taylor Swift will announce Reputation (Taylor’s Version) at the 2025 American Music Awards due to a series of subtle clues, including the recurring number 26 and merchandise discounts on her website.

Has Taylor Swift confirmed her attendance at the AMAs?

No, Swift has not officially confirmed she will attend the AMAs. However, the hints have led fans to suspect a surprise announcement.