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After TikTok, India is hooked to Reels and Shorts. Why Josh, Chingari et al. are losing audience?

After TikTok, India is hooked to Reels and Shorts. Why Josh, Chingari et al. are losing audience?

11 mins readBy Swagata Panjari & Swathi Moorthy

Disney is struggling to weave its own story in India. Are priorities eclipsing its magic?

Disney is struggling to weave its own story in India. Are priorities eclipsing its magic?

12 mins readBy Swagata Panjari

More than just claps and confetti: How IPL has transformed the in-stadium cricket viewing experience

More than just claps and confetti: How IPL has transformed the in-stadium cricket viewing experience

14 mins readBy Swagata Panjari

What's common between Yash Chopra, Facebook, Google and RIL? Their romance for risk.

What's common between Yash Chopra, Facebook, Google and RIL? Their romance for risk.

10 mins readBy Swagata Panjari

Disney+Hotstar loses HBO content. Will amping up Originals be enough to retain subscribers?

Disney+Hotstar loses HBO content. Will amping up Originals be enough to retain subscribers?

8 mins readBy Swagata Panjari

Aha moment for Telugu, Tamil content: will the OTT platform’s hyperlocal bet work globally?

Aha moment for Telugu, Tamil content: will the OTT platform’s hyperlocal bet work globally?

9 mins readBy Swagata Panjari

Pay to peek! Will Netflix’s password-sharing policy open new revenue stream for the OTT player? 8 mins readBy Swagata Panjari	Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business? 9 mins readBy Swagata Panjari	What makes Sharks take the bait? Vineeta Singh, Namita Thapar share the idea USP that attracts 11 mins readBy Swagata Panjari & Priyanka Salve	FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble 7 mins readBy Swagata Panjari
Scam 1992, Shark Tank: How Danish Khan scripted SonyLiv’s turnaround with real-life stories 10 mins readBy Swagata Panjari	Brahmastra lacks fire. Yet, can India's Astraverse create its own Marvel-like universe? 11 mins readBy Swagata Panjari	Miss 10%: why ‘women at the top’ is still a rare sight in movies and media houses 10 mins readBy Swagata Panjari	Shrunk screens, OTT rivalry: Can PVR-Inox merger bring footfalls back to cinema halls? 10 mins readBy Swagata Panjari

Viacom18 has IPL digital rights. Can Reliance, Uday Shankar’s backing make it a top OTT player?

10 mins readBy Swagata Panjari

Kande Pohe, Aai Ani Me: BhaDiPa’s Marathi humor crosses regional borders. Can it become mainstream? 11 mins readBy Swagata Panjari	The brand called IPL: 12 reasons why businesses love the cricket tourney 9 mins readBy Swagata Panjari & Kanika Saxena	Balaji Telefilms stock shines on brand Ekta Kapoor. Can she recreate her TV magic on OTT? 10 mins readBy Swagata Panjari & Varsha Santosh	Amazon, Star, Sony, Viacom18 — why is IPL’s media rights queue longer this time? It’s all about you. 12 mins readBy Swagata Panjari
You love Netflix, Prime Video, MX Player, and Hotstar? Hail the compressionists. 12 mins readBy Rishi Tejpal & Shishir Prasad	A raw take on caste conflict: how Jai Bhim overtook Shawshank Redemption, The Godfather on IMDb 12 mins readBy Swagata Panjari	Spotify is cementing its place in India’s crowded audio-streaming market. What is it playing next? 11 mins readBy Swagata Panjari	SonyLiv hits it big with three major sporting events. In focus now: beefing up tech infrastructure. 10 mins readBy Swagata Panjari