YOUTUBE CONTENT LOCALIZATION
China is offering American social media influencers an all-expenses-paid, 10-day trip. Check terms and conditions
China is launching the "China-Global Youth Influencer Exchange Program," offering American social media influencers an all-expenses-paid trip to promote a positive image of the country. The initiative seeks influencers with large followings to collaborate with Chinese creators and experience Chinese culture. This program aims to strengthen ties amid ongoing tensions, reflecting China's soft-power strategy.
'Husband killers': From Indore to Meerut, the chilling murder cases that sparked national outrage
Sonam Raghuvanshi, Indore Couple missing Case: A disturbing trend of wives allegedly murdering their husbands, often with the help of accomplices, has ignited public outrage in India. Cases range from a honeymoon killing in Meghalaya, where a wife allegedly hired men to kill her husband, to a Meerut murder involving dismemberment and concealment in a cement drum.
YouTube pilots vernacular thumbnails to complement dubbing tools
YouTube is set to launch a new feature enabling creators to upload localized thumbnails for dubbed video versions, enhancing content relevance for international audiences. This expansion of YouTube's multi-language audio dubbing tools, initially tested in 2023, allows for tailored visual experiences. The update aims to boost engagement and click-through rates across diverse regions, reflecting YouTube's commitment to global content distribution.
Did Kim Jong-suk commit suicide? South Korean model-TV star's family reacts to speculations
South Korean model Kim Jong-Suk's untimely death at 29 has sparked widespread speculation due to the family's silence on the cause. A potential link to a suicide incident in Hanam has fueled online rumors, prompting the family to appeal for respectful mourning and an end to misinformation.
Vitaly Zdorovetskiy: Russian-American Youtuber jailed in Philippines, globally unwelcome
Vitaly Zdorovetskiy, known for his controversial pranks, faces severe legal trouble in the Philippines after a series of disruptive acts in 2025. Arrested on multiple charges, including harassment and theft, he could face up to 24 years in prison. Both Russia and the United States have refused to accept his deportation, leaving him in a legal limbo.
Zach King brews a new chapter in influencer marketing with coffee-fueled campaign
Magic meets marketing as TikTok superstar Zach King leads a global influencer campaign to promote Nescafé’s cold coffee concentrate. Known for his mind-bending videos, King is now redefining how Gen Z discovers coffee. The collaboration signals a shift in how global brands harness influencer power in the creator economy
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Google Veo 3 unleashed: the first AI video generator with audio is here — price, access, features & why it’s the future of video creation
Google unveils Veo 3, a powerful new AI video model that creates full videos from text prompts—with audio included. Revealed at Google I/O 2025, Veo 3 adds lifelike sound, speech, and music to its already stunning visuals. From comedy shows to ancient history lessons, creators are using it to produce viral, high-quality content in minutes. Available now only in the U.S. via the Gemini Ultra plan, Veo 3 is being called the start of a new era in AI filmmaking. This story dives into how it works, who can use it, and what makes it so revolutionary.
Crib to Clickbait: How India’s tiny 'kidfluencers' are growing up online
Kidfluencers are rapidly rising in India, with many Gen Alpha children aspiring to social media stardom. These young influencers, often managed by their parents, navigate content creation and brand deals amidst evolving regulations. Concerns about safety and ethical marketing practices are prompting stricter rules and a shift towards responsible, parent-focused content strategies.
Jyoti Malhotra, the spy: A new trick in the ISI book?
Indian travel blogger Jyoti Malhotra was arrested for allegedly spying for Pakistan, revealing a new ISI tactic of using social media influencers. Malhotra, with a large online following, is suspected of sharing sensitive information and maintaining contact with Pakistani intelligence. The investigation has expanded to include other influencers and explores the potential for narrative building and recruitment by the ISI.
YouTuber Jyoti Malhotra, PG student among 12 held so far in Pakistan-linked spy case; Police reveal some leaked secrets for quick cash
In a crackdown across North India, authorities have arrested at least 12 individuals from Punjab, Haryana, and Uttar Pradesh for alleged espionage linked to Pakistan. The suspects, including a YouTuber, are accused of sharing sensitive information with Pakistani Intelligence Operatives. Investigations revealed contact with a Pakistani official at the Pakistan High Commission in Delhi, who has since been expelled.
Govt plugging gaps to block foreign 'funding' of news
For the first time, several non-profit entities, backed by foundations and philanthropists abroad, have been asked to give sworn declarations that they would not print or publish news or views on public news. Foreign donations can only be received by organisations that are registered under the Foreign Contribution (Regulation) Act, 2010 (FCRA), an emergency era law that has been tightened over the years amid fears of misuse.
Google’s Gemini is coming to more Android devices, including smartwatches, cars and TVs
Google is expanding its AI assistant Gemini across Android devices, including smartwatches, TVs, cars, headsets, and glasses. Announced during Alphabet’s earnings call, Gemini will offer more natural voice interactions. The rollout aims to enhance user experience with personalised help, entertainment suggestions, and smarter in-car assistance.
On IMF’s lifeline, Pakistan struggles as India wields its economic power to block handouts
Pakistan's reliance on IMF bailouts continues as it seeks another $2 billion amid economic struggles. India is leveraging its economic strength and diplomatic influence to block this financial aid, intensifying pressure on Pakistan. New Delhi employs trade blockades, treaty suspensions, and cultural clampdowns to isolate Pakistan economically and diplomatically, aiming to reshape regional power dynamics.
Meta blocks access to Muslim news page in India
Meta has banned a prominent Muslim news page on Instagram in India at the government's request, the account's founder said Wednesday, denouncing the move as "censorship" as hostilities escalate between India and Pakistan. The @Muslim account is among the most followed Muslim news sources on Instagram.
Stream Dreams: India becomes ground zero for the global streaming showdown
India is emerging as a key battleground for streaming giants like Netflix, Prime Video, and JioHotstar, attracting significant investment due to its rapidly growing digital audience. These platforms are doubling down on original content and innovation to capture viewer attention. JioHotstar has challenged market perceptions by achieving 280 million paid subscribers, driven by affordability and accessibility.
Indian entertainment sector could unlock $6 billion in unrealised value by 2030: Report
A new report suggests India's entertainment industry has potential for growth. It could unlock $6 billion by 2030. This growth depends on global collaboration and technology. The report highlights the need for strategic changes. It emphasizes content creation and audience alignment. The Content India 2026 event will further explore these findings. The industry aims to become a global entertainment hub.
DOGE-themed malware mocks Elon Musk, demands $1 trillion in ransom
A new round of Fog ransomware group-linked malware attacks has surfaced, taunting victims with DOGE-themed messages referencing Elon Musk. The newest strain asks for an outrageous $1 trillion and invites victims to share the malware. Humour notwithstanding, the attacks are serious, focusing on critical sectors and using phishing emails for entry. Regulators have alerted organisations not to underestimate the threat.
Rural India relies on TV and newspaper for credible info
A recent report indicates that traditional media like newspapers and television remain the most trusted information sources in rural India, particularly among older, wealthier demographics. While digital media gains traction with younger, higher-income rural consumers, social media's credibility lags, especially with older and affluent audiences.
Farming meets the future: This AI-powered app equips farmers for a changing climate
Farmers using Digital Green’s Farmer.Chat app receive valuable insights on pest and disease outbreaks, weather updates, and market access.
Meta news ban intensifying Canadians' legacy media break
For more than a year, social media giant Meta has cut access to news websites on its sites, rebuffing Canada's government over a law called the Online News Act and its requirement that platforms compensate journalism outlets for their content.
TV outpaces social media, UGC platforms in video content consumption: JioStar's Kevin Vaz
Television remains the top choice for video content in India, surpassing social media. Kevin Vaz, Jiostar CEO (Entertainment), highlights TV's massive reach with 190 million screens. TV consumption records 46 trillion minutes. Pay-TV is growing again, boosted by sports events like the ICC Champions Trophy and IPL. Investments in quality content are driving viewership.
Hyundai Motor India banks on integrated marketing strategy to drive engagement
Hyundai Motor India strategically balances its advertising investments across television, digital, and print media to enhance consumer engagement. The company allocates roughly 35% of its advertising budget to both television and digital platforms, with the remaining 30% spread across other channels. Beyond traditional advertising, Hyundai invests in branded content like Hyundai Spotlight and supports entertainment shows to connect with customers.
'Separate place in hell': Hania Aamir slams online abuse against Apoorva Mukhija after YouTuber reveals harrowing screenshots
Social media influencer Apoorva Mukhija, also known as The Rebel Kid, has been receiving rape, death, and acid attack threats following her appearance on the controversial YouTube show India’s Got Latent. After deleting all her Instagram posts, she returned with a powerful message and shared screenshots of the abuse she has faced. Pakistani actress Hania Aamir came out in support of Apoorva, condemning the threats by writing “A separate place in hell” on her Instagram story.
Who is the US YouTuber arrested for entering forbidden Indian island? 'Thrillseeker' Mykhailo Polyakov once posed with Talibans
YouTuber Mykhailo Viktorovych Polyakov is in legal trouble after illegally landing on North Sentinel Island, home to the isolated Sentinelese tribe. He faces charges for violating restricted area laws after offering gifts and collecting samples during a brief visit. This incident has sparked outrage, raising concerns about the safety of the tribe and the recklessness of unauthorized contact.
Problems mount for cable companies as industry landscape shifts
Local cable operators in India have experienced a 31% drop in employment since 2018 due to industry reforms and changing consumer behaviour towards over-the-top platforms and DD Free Dish. This shift has led to significant subscriber loss and reduced incomes for operators. Premium content migration to paid services aims to curb this decline in cable TV subscriptions.
Who is YouTuber Mridul Tiwari, owner of the Lamborghini that hit 2 people in Noida?
In Noida's Sector 94, a Lamborghini owned by YouTuber Mridul Tiwari hit two pedestrians, causing leg fractures. Driven by Deepak during a test drive, the victims, now recovering, escaped major injury. The incident, involving Tiwari's high-profile luxury car, sparked significant social media attention amid an ongoing police investigation.
'Char Dham Yatra shudh roop se kariye': Uttarakhand CM's answer to influencers on state's ban on reels at pilgrim sites
Uttarakhand Chief Minister Pushkar Singh Dhami has emphasized the importance of maintaining the sanctity of the Char Dham Yatra by banning video and photo making within 50 meters of the temples. He believes such rules honor the pilgrimage's spiritual nature and prevent unnecessary public panic from outdated social media videos.
YouTube will speak in your language more
“Mobile has really leapfrogged in India. We are absolutely invested in India. 95% consumers are consuming content in local languages and local dialects here,” Marc Lefkowitz said.
Local content hogs the limelight on YouTube
YouTube has seen a massive jump in not just the watch-time and number of users, but also in terms of the Indian content creator ecosystem.
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